Crane Aerospace & Electronics needed a way to to differentiate their offerings from their competitors and to pull away from the larger Crane Co. website. The biggest challenge was to clearly articulate their various product offerings to highly technical people who had a different understanding of “easy to use”.
When doing the information architecture for the site, it was important to make sure the product listings were presented so that both a casual layman and a highly technical individual could understand and efficiently find what they needed.
My roles
- Information Architecture
- Interaction Design
Client
Blue Flavor