The Adobe rut

A few days ago when the the Blue Flavor crew was out having lunch, we started discussing Expression Web and why there’s practically no interest in it at all. None of us have spent much time with EW’s suite of products, but there are good reasons why. The lack of interest can be boiled down to three main obstacles that anyone trying to carve out some space on Adobe Mountain will have to overcome.

1. Inertia

Learning new tools as complicated as Photoshop or Illustrator takes a whole lot of time that, technically speaking, we should not bill to clients. We’re paid to come up with design solutions and to demonstrate our creative problem-solving skills — our tools are merely vehicles that allow us to express those skills in a productive, profitable way.