This identity worked on me. I’m actually interested in visiting Nordkyn now.
Sure, it’s not really no logo, but I dig the minimal aestetic and the concept even if it is a publicity stunt.
Letterpress, pixel printing, damn. Impressive doesn’t do that justice. The laser etched moleskines… wow. Cabel wins.
I nice little slideshow from the Guardian showing different pieces of Obama’s brand strategy.
Digging the new Portland Beavers branding. Growing up in Oregon I’ve learned to appreciate wimpy mascots. There’s no use trying to make them angry, it just looks corny.
A bit of a sensationalized title but a great piece regardless. It’s hard for me to not link to every post from this blog.