Great article by Michael Bierut about the “old ways” of doing graphic design. I did spend some hours in high school with a T-square and my handwriting (in all caps) was formed from that drafting class, but for the most part my tools have always been using computers. I often wonder the same things he is though about the price we pay for all this instant work we’re able to do. What’s lost in the careful thought when you create something that can’t be easily changed later? It happens when I shoot digital photos too. I can’t help but think about how easily I can manipulate it in post production. When I grab my Polaroid though, there’s something more deliberate, slower that I really like.
Michael Bierut describes why I love Mad Men perfectly.
Absolutely stunning work from the badasses over at Pentagram, Michael Bierut and Joe Marianek. I have to go check this place out when I get out to New York again, which will hopefully be this spring.