Go big or go home

Putting content front and center and rethinking the rest

Welcome to a bigger, clearer, and a fresh new design of T Incorporated. My friend Mike Davidson likes to call this T Incorporated bad vision edition. I wouldn’t go quite that far, but with this redesign I pushed myself to really go big and bring the content forward. I wanted to stop hiding behind all of the meta data of my old design and push to have my work front and center. With my first iteration of T Incorporated a few years back, I was so excited to show all of the various information about the data I was pulling in. As a result the content itself started to get lost in the shuffle. I became far to enamored with what I could do instead of what I wanted to be presenting or letting the content stand on its own.

This design is a response to that but in the end I wanted to address a few main things:

  1. Make the site easier to read and hopefully encourage myself to write more
  2. Give myself more flexibility with the posts themselves. I often found I wanted to put a large photo in a post but the previous design didn’t allow it.
  3. Simplify without blindly removing valuable content or meta-data
  4. Highlight the photos even more by putting them on a dark background

This has been a nights and weekends project for a few months now, today was just time to launch it and move on. Designing for myself is such a difficult process, and in the end, just launching it is often the hardest part. There’s plenty of little things that I quite like with the design. The large photos on the dark background, the photo crop in the stream, as well as the stream itself and the large icons that denote the various sections. I also pushed my javascript skills a bit and you can now use the arrow keys (in Safari only for now) to flip through photos, posts, the stream, etc. It’s a hidden feature but one I absolutely love for myself.

The design is still powered by Django, bringing in my content via API’s from Flickr, Twitter, Delicious and others (hopefully Facebook someday here soon).

It’s not a massive shift, but one that pays homage to the old design while prioritizing the content first.

As always, I’d love to hear what people think!

September 14th, 2009

Tags

design, redesign, tincorporated

Comments

01 September 14th, 2009

Anne

It is big… nice new design too :)

02 September 14th, 2009

Mike D.

I think “low vision” is the joeclarkically correct terminology but yes. Nice and big! One thing I forgot to suggest earlier is that below your opening blurb on the front page, you should put a “continue reading” link. It’s not immediately clear there is more…

03 September 15th, 2009

Patrick Haney

I was actually thinking the same thing as the honorable Mr. Davidson when it comes to the front page. That blog post excerpt doesn’t make it obvious that there’s more to read.

Otherwise, I’m really digging the changes you’ve made. The content shines and is very well separated, and I’m a fan of the large text. Nice job, sir.

04 September 15th, 2009

Rob Goodlatte

Awesome work. Love the big bold logo / home button.

05 September 15th, 2009

Tom Watson

Thanks everyone!

@Mike Good call, I’ll work a little something in there to make it mor obvious.

06 September 15th, 2009

R. Marie Cox

Nice work. Type type type!

ps. After working at FB, I redesigned my homepage to a super minimal design, too. Funny how that happens.

07 September 15th, 2009

Martin Ringlein

Congrats on the new design. Always a fan of keeping it clean an clear.

08 September 15th, 2009

Matt Robin

Hey, I can still tell that it’s your site….from the other side of the room! ;)

Nice one Tom.

09 September 15th, 2009

Luke Dorny

Like a masterfully designed newspaper without the crowded text. Wonderful.

10 September 15th, 2009

Alex GIron

Looking good man, nicely done.

11 September 16th, 2009

Tom Watson

Well thanks again everyone! Now if only I can start posting more.

@Rebecca Cox Ha! Yeah, I think it’s all the cut, cut, cut talk that happens around here. I just felt like my old site was full of unnecessary cruft or things I could design a lot more simply.

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